Prof. Jianjun Zhang is an academic researcher specializing in business administration education, digital intelligence, and the integration of big data and AI in higher education. He has authored over 30 publications indexed in CNKI, including one SCI paper and two EI-indexed works, reflecting steady scholarly impact. Zhang has led seven national and provincial research projects and collaborates with multidisciplinary teams on digital transformation in education. His work emphasizes virtual simulation and intelligent learning systems to enhance teaching efficiency and practical skill development. Recognized as a “double-qualified” educator, he effectively bridges theory and practice, contributing to workforce readiness and innovation in modern business education.