Associate professor at Northwestern Polytechnical University, China
Assist. Prof. Xueyan Dong is a distinguished academic and researcher at the School of Management, Northwestern Polytechnical University. Her expertise lies in information technology management and strategic management, with a strong emphasis on IT usage behavior across multiple levels, including individual, team, and societal contexts. She has contributed significantly to understanding the digital transformation of enterprises and the impact of social media and social commerce. With extensive experience leading national and provincial research projects, she has published in high-impact journals and participated in major international conferences. Her work has been recognized through various awards for outstanding research contributions. In addition to her scholarly output, she actively engages in academic service, including peer review and evaluation roles. Her dedication to research excellence, leadership in academic projects, and contributions to both theory and practice position her as a key figure in her field with strong potential for continued impact and academic leadership.
Professional Profile
Scopus Profile
Education
Xueyan Dong completed her doctoral studies in Management at Harbin Institute of Technology, where she developed a strong foundation in strategic management and information systems. Her academic journey was further enriched through a joint doctoral research program at the University of British Columbia, supported by the China Scholarship Council. During her studies, she focused on the micro-level theoretical development of IT usage behavior, setting the groundwork for her future academic research. Her educational experience combined rigorous training in both quantitative and qualitative research methodologies, equipping her with the analytical skills necessary for high-level academic work. Her exposure to diverse academic environments and cross-cultural research perspectives helped her develop a broader understanding of global management practices and digital transformation challenges. Her formal education has been instrumental in shaping her ability to lead multidisciplinary research, contribute to curriculum development, and mentor graduate students in the evolving fields of digital technology and strategic enterprise management.
Professional Experience
Assist. Prof. Xueyan Dong currently serves as an associate professor and doctoral supervisor in the Department of Marketing at the School of Management, Northwestern Polytechnical University. Over the course of her academic career, she has successfully led and participated in multiple research projects funded by national foundations, ministries, and provincial governments. Her responsibilities include conducting advanced research in IT and strategic management, mentoring postgraduate students, and designing graduate-level courses. She has taken on critical roles in university-level education reform initiatives and industry-academic collaboration projects, bridging theoretical research with practical application. In addition to her teaching and research duties, she contributes to administrative and academic development tasks, including curriculum enhancement and academic evaluation processes. Her professional experience also extends to editorial and peer review work for leading academic journals and conferences, demonstrating her influence and recognition within the academic community. Her multidisciplinary involvement highlights her capacity for leadership and academic service excellence.
Research Interest
Xueyan Dong’s research interests center around information technology management, strategic management, and the behavioral aspects of digital technology usage. She is particularly focused on understanding how individuals, teams, and organizations adopt and utilize IT tools, platforms, and systems in a constantly evolving digital environment. Her work explores key themes such as social media usage, social commerce dynamics, and the broader implications of digital transformation on business operations and strategy. She is also interested in the interaction between technological innovation and organizational behavior, especially in the context of strategic decision-making and performance outcomes. Her research bridges micro-level behavior with macro-level strategic implications, creating a comprehensive framework for understanding digital enterprise transformation. Through empirical studies and theoretical modeling, she aims to provide insights that are both academically rigorous and practically relevant. Her interdisciplinary approach allows her to collaborate with scholars across domains and contribute to the growing body of knowledge in management and information systems.
Award and Honor
Assist. Prof. Xueyan Dong has received numerous awards and honors in recognition of her academic excellence and research contributions. Her achievements include a highly cited paper and multiple awards for outstanding research in social sciences at both the provincial and university levels. She has also received best paper awards at international conferences, reflecting the high quality and impact of her scholarly work. In addition to these accolades, she has been selected as a peer review expert for national research funding agencies and serves as an evaluator for the selection of top management case studies in China. These roles not only highlight her academic credibility but also her contribution to the development of research standards and quality in the broader scholarly community. Her ability to consistently produce impactful research and her involvement in academic evaluation and peer review make her a respected figure in her field. These honors reinforce her position as a leading researcher in management studies.
Research Skill
Xueyan Dong possesses a broad range of research skills that support her work in information technology and strategic management. She is proficient in both quantitative and qualitative research methodologies, including statistical analysis, structural equation modeling, survey design, and case study methods. Her ability to conduct cross-level behavioral research allows her to examine IT usage from individual to organizational scales. She is skilled in applying theoretical frameworks to real-world business problems and translating research findings into strategic recommendations. Her experience in managing large-scale national and provincial projects has equipped her with project design, data collection, and interdisciplinary collaboration skills. She also demonstrates strong academic writing and publication abilities, with success in placing research in top-tier international journals. In addition, her experience in peer reviewing and evaluating research proposals further reflects her expertise in assessing academic quality. Her well-rounded skill set enables her to lead complex research initiatives and contribute meaningfully to the academic community.
Publications Top Notes
Title: Risky roads: Unraveling used electronic vehicle resistance from the Perspective of social amplification of risk theory
Authors: (Author names not specified in your input — please provide them for completeness)
Year: 2025
Journal: Transportation Research Part F: Traffic Psychology and Behaviour
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