Dr. Yi Qian is an accomplished researcher in econometrics, marketing science, and applied statistics, affiliated with the University of British Columbia. With a strong portfolio of peer-reviewed publications and several hundred citations, her work focuses on endogeneity correction, causal inference, and consumer behavior analytics. She has introduced advanced methodologies, including copula-based regressors and semiparametric estimation techniques, published in leading journals such as Journal of Marketing Research, Marketing Science, and Statistics in Medicine. Collaborating with scholars like Hui Xie and Fan Yang, her research delivers impactful insights for policy design, healthcare evaluation, and data-driven decision-making.
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